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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Service quality"
~subject:"Theory"
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Search: subject:"Kundenwert"
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Konsumentenverhalten
Markenimage
Service quality
Theory
Customer value
39
Kundenwert
39
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
15
Brand management
10
Markenführung
10
Brand image
9
Portfolio selection
7
Portfolio-Management
7
B-to-B-Marketing
6
Business-to-business marketing
6
Viral marketing
6
Virales Marketing
6
customer lifetime value
6
Market segmentation
5
Marktsegmentierung
5
Brand
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
customer engagement
3
Betriebliche Wertschöpfung
2
Brand loyalty
2
Brand performance
2
Börsenkurs
2
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2
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English
17
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Kumar, V.
3
Neslin, Scott A.
2
Vera, Jorge
2
Allaway, Arthur W.
1
Augusto, Mário Gomes
1
Ballings, Michel
1
Beneke, Justin
1
Bhaduri, Gargi
1
Chang, Chun-Wei
1
Chrysochou, Polymeros
1
Dubois, Pierre-Louis
1
Ellinger, Alexander E.
1
Engelgreen, Charlotte
1
Flynn, Ryan
1
Greig, Tamsin
1
Heitmann, Mark
1
Hewett, Kelly
1
Huddleston, Patricia
1
Jain, Sheetal
1
Krystallis, Athanasios
1
Kwak, Dae Hee
1
Kwon, Youngbum
1
Lehmann, Donald R.
1
Lim, Choong Hoon
1
Liu, Yuping
1
Mathews-Lefbvre, Clarinda
1
Meire, Matthijs
1
Mukaiwa, Malissa
1
Perrea, Toula
1
Rathi, Rubal
1
Reinartz, Werner J.
1
Sihvonen, Jenniina
1
Stahl, Florian
1
Stanforth, Nancy
1
Stefuryn, Maryana
1
Torres, Pedro M.
1
Turunen, Linda Lisa Maria
1
Van den Poel, Dirk
1
Wallace, Elaine
1
Whipple, Judith
1
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Journal of marketing
The journal of product & brand management
Journal of business research : JBR
38
Journal of retailing and consumer services
38
International journal of hospitality management
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
The service industries journal
15
Gabler Edition Wissenschaft
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
Journal of service management
9
Journal of service research : JSR
9
International journal of contemporary hospitality management
8
The journal of services marketing
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Cogent business & management
7
Handbook of research on customer equity in marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Journal of marketing research : JMR
7
Marketing theory
7
Service business
7
Technological forecasting & social change : an international journal
7
European journal of marketing : EJM
6
Journal of hospitality and tourism insights
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of the Academy of Marketing Science
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Springer eBook Collection / Business and Economics
6
The TQM journal : the international review of organizational improvement
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services and operations management
5
Journal of consumer behaviour : an international research review
5
Journal of customer behaviour
5
Journal of service theory and practice : JSTP
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
Saved in:
7
To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
8
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
9
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
10
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
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