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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Bhattacharyya, Siddhartha"
~person:"Biehal, Gabriel"
~person:"Wichmann, Julian R. K."
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Bhattacharyya, Siddhartha
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Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
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The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
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