The influence of corporate messages on the product portfolio
Year of publication: |
2007
|
---|---|
Authors: | Biehal, Gabriel ; Sheinin, Daniel A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 2, p. 12-25
|
Subject: | Marketingtheorie | Marketing theory | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management |
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