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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Bleier, Alexander"
~person:"Fuchs, Christoph"
~subject:"Brand"
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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