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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Carlson, Kurt"
~person:"Carvalho, Sergio W."
~subject:"word of mouth"
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Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
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