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~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Carvalho, Sergio W."
~person:"Chandukala, Sandeep R."
~subject:"Sustainable product"
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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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