//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Fuchs, Christoph"
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenintegration
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Brand
1
Credibility
1
Customer integration
1
Fashion
1
Gesellschaft
1
Glaubwürdigkeit
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Mode
1
Society
1
Takeover
1
acquisitions
1
authenticity
1
brand values
1
branding
1
cocreation
1
consumer reactions
1
fashion
1
luxury brands
1
signaling theory
1
social comparison
1
user innovation
1
values authenticity
1
Übernahme
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Fuchs, Christoph
Dahl, Darren W.
1
Prandelli, Emanuela
1
Schreier, Martin
1
Published in...
All
Journal of marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->