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~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Business model"
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Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.
;
Mantrala, Murali K.
;
Thorson, Esther
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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