Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Year of publication: |
March 2017
|
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Authors: | Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 45-63
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Subject: | multi-channel | subscription menu design | platform firms | media pricing | newspaper business models | Geschäftsmodell | Business model | Zeitung | Newspaper | Preismanagement | Pricing strategy | Presseverlag | Press publisher | Vertriebsweg | Distribution channel | Digitale Plattform | Digital platform | Mediensektor | Media industries |
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