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~isPartOf:"Journal of marketing"
~person:"Aaker, David A."
~person:"Reinartz, Werner J."
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
~person:"Stephen, Andrew T."
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Search: subject_exact:"Internet marketing"
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Internet marketing
7
Online-Marketing
7
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
advertising content
2
Beziehungsmarketing
1
Brand image
1
Brand management
1
Corporate reputation
1
Credibility
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
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1
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Market research
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Marktforschung
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Mobile Marketing
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Mobile marketing
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Online-Handel
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1
Retail trade
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Rundfunkwerbung
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Soziales Netzwerk
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Aaker, David A.
Reinartz, Werner J.
Skiera, Bernd
Smith, Katherine Taken
Stephen, Andrew T.
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Moe, Wendy W.
2
Palmatier, Robert W.
2
Schweidel, David A.
2
Trusov, Michael
2
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
Berger, Jonah
1
Berkmann, Manuel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Bliese, Paul D.
1
Bruzzone, Donald E.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chen, Jianqing
1
Chintagunta, Pradeep K.
1
Cho, Sanghoon
1
Colicev, Anatoli
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Dong, Beibei
1
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Services marketing quarterly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Faculty & research / Insead : working paper series
2
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of strategic marketing
2
American marketing association
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of creating value
1
Journal of international consumer marketing
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Saïd Business School WP 2015-19
1
Schmalenbach business review : sbr
1
The Routledge companion to strategic marketing
1
The journal of consumer marketing
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
4
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
5
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
6
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
7
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
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