A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Cait Lamberton & Andrew T. Stephen
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Lamberton, Cait ; Stephen, Andrew T. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 6, p. 146-172
|
| Subject: | digital marketing | social media | mobile marketing | research agenda | marketing practice | Social Web | Social web | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621587