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~isPartOf:"Journal of marketing"
~person:"Bauer, Hans H."
~person:"Brown, Tim"
~person:"Herrmann, Andreas"
~subject:"Innovation management"
~subject:"Kreativität"
~subject:"Product design"
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Kreativität
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Bauer, Hans H.
Brown, Tim
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Balachander, Subramanian
2
Landwehr, Jan Rüdiger
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Journal of marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Harvard-Business-Manager : das Wissen der Besten
3
Journal of business economics : JBE
3
Psychology & marketing
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
2
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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