//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~person:"Comprix, Joseph"
~person:"Schweidel, David A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Internetplattform"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
3
Social web
3
Internet marketing
2
Online-Marketing
2
Advertising
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Consumer behaviour
1
Digital goods
1
Digital media
1
Digitale Güter
1
Digitale Medien
1
Emotion
1
Konsumentenverhalten
1
Language
1
Linguistics
1
Linguistik
1
Public enterprise
1
Relationship marketing
1
Sprache
1
Text
1
Viral marketing
1
Virales Marketing
1
Werbung
1
automated textual analysis
1
binge watching
1
complaint handling
1
complaint publicization
1
content consumption
1
digital advertising
1
digital engagement
1
digital marketing
1
digital media consumption
1
emotion
1
firm value
1
natural language processing
1
online content
1
online streaming video
1
perceived quality
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Comprix, Joseph
Schweidel, David A.
Kannan, P. K.
6
Stephen, Andrew T.
4
Janakiraman, Ramkumar
3
Palmatier, Robert W.
3
Bleier, Alexander
2
Brooks, Gillian
2
Dahl, Darren W.
2
Goldenberg, Jacob
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Lu, Shijie
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Ordenes, Francisco Villarroel
2
Rishika, Rishika
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Wang, Xin
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Andrews, Michelle
1
Arnould, Eric J.
1
Ballings, Michel
1
Bayerl, Andreas
1
Berger, Jonah
1
Bergey, Paul K.
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Boegershausen, Johannes
1
Borah, Abhishek
1
Boyd, D. Eric
1
Caldieraro, Fabio
1
Carmi, Eyal
1
Carson, Stephen J.
1
Cascio Rizzo, Giovanni Luca
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Yixing
1
more ...
less ...
Published in...
All
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Quantitative marketing and economics : QME
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
3
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->