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~isPartOf:"Journal of marketing"
~person:"Connors, Scott"
~subject:"Konsumentenverhalten"
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Connors, Scott
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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