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~isPartOf:"Journal of marketing"
~person:"Dotzel, Thomas"
~person:"Lilien, Gary L."
~subject:"Firm value"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Supplier relationship management"
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Dotzel, Thomas
Lilien, Gary L.
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
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