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~isPartOf:"Journal of marketing"
~person:"Dotzel, Thomas"
~person:"Shi, Huanhuan"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Lieferantenmanagement"
~subject:"Supplier relationship management"
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Leistungsbündel
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causal inference
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customer assignment strategies
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difference-in-differences
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finance-marketing interface
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Dotzel, Thomas
Shi, Huanhuan
Grewal, Rajdeep
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Sridhar, Shrihari
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Journal of marketing
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
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