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~isPartOf:"Journal of marketing"
~person:"Fang, Eric"
~person:"Herrmann, Andreas"
~subject:"New product development"
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New product development
Produktentwicklung
2
Börsenkurs
1
Capital income
1
Consumer behaviour
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Inter-firm cooperation
1
Kapitaleinkommen
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Konsumentenverhalten
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Share price
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Strategic alliance
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Strategische Allianz
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Transaction costs
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Transaktionskosten
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Unternehmenskooperation
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abnormal stock returns
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codevelopment timing
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consumer adoption of product innovations
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curiosity
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downstream partner
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games
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information presentation
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relative advantage
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transaction costs
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Fang, Eric
Herrmann, Andreas
Basuroy, Suman
2
Chandrasekaran, Deepa
2
Dahl, Darren W.
2
Griffith, David A.
2
Homburg, Christian
2
Lee, Jongkuk
2
Schreier, Martin
2
Slotegraaf, Rebecca J.
2
Ahearne, Michael
1
Allen, B. J.
1
Atuahene-Gima, Kwaku
1
Baccarella, Christian V.
1
Barone, Michael J.
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Bell, Simon J.
1
Burroughs, James E.
1
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1
Camacho, Nuno
1
Cao, Zixia
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
Chattopadhyay, Amitava
1
Chen, Yubo
1
Cillo, Paola
1
Coviello, Nicole E.
1
Dean, Tereza
1
Eisingerich, Andreas B
1
Ernst, Holger
1
Feng, Hui
1
Franke, Nikolaus
1
Fu, Frank Q.
1
Fuchs, Christoph
1
Gorn, Gerald J.
1
Haenlein, Michael
1
Harz, Nathalie
1
Heath, Timothy B.
1
Heide, Jan B.
1
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Journal of marketing
Future-focused strategic marketing
1
Handbook of research on new product development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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ECONIS (ZBW)
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Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
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2
The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
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