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~isPartOf:"Journal of marketing"
~person:"Foros, Øystein"
~person:"Gerpott, Torsten J."
~person:"Gorp, Annemijn van"
~person:"Groene, Nicole"
~subject:"Advertising effects"
~subject:"Competition"
~subject:"Social web"
~subject:"Target group"
~subject:"Zielgruppe"
~subject:"free web services"
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Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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