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~isPartOf:"Journal of marketing"
~person:"Glazer, Rashi"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Mehrbändiges Werk"
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Marketing and technology : a strateg. coalignment
Capon, Noel
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001052886
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