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~isPartOf:"Journal of marketing"
~person:"Grewal, Rajdeep"
~person:"Hutt, Michael D."
~person:"Shi, Huanhuan"
~subject:"Relationship marketing"
~subject:"United States"
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Relationship marketing
United States
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Business-to-business marketing
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Lieferantenmanagement
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Market segmentation
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Grewal, Rajdeep
Hutt, Michael D.
Shi, Huanhuan
Lilien, Gary L.
3
Homburg, Christian
2
Alavi, Sascha
1
Bornemann, Torsten
1
Chakravarty, Anindita
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Journal of marketing
Kenan Institute of Private Enterprise Research Paper
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Legends in marketing
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
2
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
3
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
4
The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav
;
Chatterjee, Sharmila C.
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10009725660
Saved in:
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