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~isPartOf:"Journal of marketing"
~person:"Hennig-Thurau, Thorsten"
~person:"Hirunyawipada, Tanawat"
~subject:"New product development"
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New product development
Innovation
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Produktentwicklung
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Hennig-Thurau, Thorsten
Hirunyawipada, Tanawat
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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2
Cross-functional integration and new product success : an empirical investigation of the findings
Troy, Lisa C.
;
Hirunyawipada, Tanawat
;
Paswan, Audhesh K.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 132-146
Persistent link: https://www.econbiz.de/10003782534
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