Cross-functional integration and new product success : an empirical investigation of the findings
Year of publication: |
2008
|
---|---|
Authors: | Troy, Lisa C. ; Hirunyawipada, Tanawat ; Paswan, Audhesh K. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 6, p. 132-146
|
Subject: | Innovation | USA | United States | Produktentwicklung | New product development |
-
Lee, Yeolan, (2019)
-
A process approach to harnessing crowd-sourcing for new product development
Jagoda, Kalinga, (2013)
-
The use of design thinking in the U.S. federal government
Liedtka, Jeanne, (2020)
- More ...
-
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Troy, Lisa C., (2008)
-
Effects of team cognition and constraint on new product ideation
Hirunyawipada, Tanawat, (2013)
-
Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K., (2017)
- More ...