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~isPartOf:"Journal of marketing"
~person:"Herrmann, Andreas"
~person:"Orth, Ulrich R."
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Search: subject:"Product design"
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Product design
3
Produktgestaltung
3
Consumer behaviour
2
Konsumentenverhalten
2
Automotive industry
1
Brand management
1
Emotion
1
Kfz-Industrie
1
Markenführung
1
Mobile phone
1
Mobiltelefon
1
Packaging
1
Verpackung
1
aesthetic liking
1
car sales
1
design typicality
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mere exposure
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processing fluency
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product design
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English
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Herrmann, Andreas
Orth, Ulrich R.
Balachander, Subramanian
2
Landwehr, Jan Rüdiger
2
Affonso, Felipe M.
1
Allen, B. J.
1
Basuroy, Suman
1
Bonney, Leff
1
Boyd, D. Eric
1
Chandrasekaran, Deepa
1
Chen, Haipeng
1
Chitturi, Ravindra
1
Dahl, Darren W.
1
Day, George S.
1
Dickson, Peter R.
1
Franke, Nikolaus
1
Fuchs, Christoph
1
Gal-Or, Esther
1
Geylani, Tansev
1
Ginter, James L.
1
Herd, Kelly B.
1
Homburg, Christian
1
Janiszewski, Chris A.
1
Kannan, P. K.
1
Kim, Alex Jiyoung
1
Krause, Franziska
1
Kuehnl, Christina
1
Lambkin, Mary
1
Li, Krista J.
1
Liu, Yan
1
Mahajan, Vijay
1
Malkewitz, Keven
1
McGill, Ann L.
1
Moreau, C. Page
1
Noseworthy, Theodore J.
1
Paharia, Neeru
1
Raghunathan, Rajagopal
1
Schreier, Martin
1
Schwemmle, Martin
1
Sevilla, Julio
1
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Journal of marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Psychology & marketing
3
Journal of business economics : JBE
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Betriebswirtschaft : DBW
1
Harvard-Business-Manager : das Wissen der Besten
1
International Journal of Quality & Reliability Management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Multisensory packaging : designing new product experiences
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Pricing Strategy and Practice
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
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ECONIS (ZBW)
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1
Product
design
for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
2
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
3
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
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