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~isPartOf:"Journal of marketing"
~person:"Herrmann, Andreas"
~subject:"Consumer behaviour"
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Consumer behaviour
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Product design
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Produktgestaltung
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Automotive industry
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Emotion
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Kfz-Industrie
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Mobile phone
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Mobiltelefon
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aesthetic liking
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car sales
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design typicality
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mere exposure
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processing fluency
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product design
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Herrmann, Andreas
Landwehr, Jan Rüdiger
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Journal of marketing
Psychology & marketing
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Betriebswirtschaft : DBW
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Journal of business economics : JBE
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MSI reports : working paper series
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ECONIS (ZBW)
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Product
design
for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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2
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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