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~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~person:"Reinartz, Werner J."
~person:"Shankar, Venkatesh"
~source:"econis"
~subject:"Confidence"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Supplier relationship management"
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Confidence
Innovation management
Leistungsbündel
Supplier relationship management
B-to-B-Marketing
6
Business-to-business marketing
6
business-to-business marketing
4
Lieferantenmanagement
3
Beziehungsmarketing
2
Innovation
2
Innovationsmanagement
2
Relationship marketing
2
Salespeople
2
Selling
2
Verkauf
2
Verkaufspersonal
2
innovation
2
B2B marketing
1
Bundling strategy
1
Business ethics
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Cultural identity
1
Erfolgsfaktor
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Firm value
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Industrie
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Konsumentenverhalten
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Kulturelle Identität
1
Manufacturing industries
1
Marketing management
1
Marketingmanagement
1
National culture
1
Nationalkultur
1
Preis
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Preismanagement
1
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Pricing strategy
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Shareholder Value
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Homburg, Christian
Reinartz, Werner J.
Shankar, Venkatesh
Grewal, Rajdeep
4
Bornemann, Torsten
2
Lilien, Gary L.
2
Sridhar, Shrihari
2
Antia, Kersi D.
1
Astvansh, Vivek
1
Chakravarty, Anindita
1
Colm, Laura
1
Crecelius, Andrew T.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Hada, Mahima
1
Hahn, Alexander
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Hohenberg, Sebastian
1
Kumar, Alok
1
Lam, Son K.
1
Lawrence, Justin M.
1
Mani, Sudha
1
Mukhopadhyay, Anirban
1
Ogilvie, Jessica L.
1
Ordanini, Andrea
1
Panagopoulos, Nikolaos G.
1
Rapp, Adam A.
1
Scheer, Lisa K.
1
Shi, Huanhuan
1
Stierl, Marcel
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Ulaga, Wolfgang
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Wilczek, Halina
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Journal of marketing
Journal of the Academy of Marketing Science
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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ECONIS (ZBW)
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
2
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
5
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
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