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~isPartOf:"Journal of marketing"
~person:"Katona, Zsolt"
~person:"Skiera, Bernd"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
5
Advertising
3
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Marketing
3
Mobile marketing
3
Werbewirkung
3
Werbung
3
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Abfallentsorgung
1
Distribution channel
1
Facebook
1
Mobile Business
1
Mobile business
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Preismanagement
1
Pricing strategy
1
Sales promotion
1
Utilitarianism
1
Utilitarismus
1
Verkaufsförderung
1
Vertriebsweg
1
Waste disposal
1
ad blocking
1
ad effect measurement
1
ad fraud
1
advertising channel friction
1
apps
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digital advertising
1
location-based advertising
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mobile commerce
1
mobile targeting
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Katona, Zsolt
Skiera, Bernd
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Moe, Wendy W.
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Schweidel, David A.
2
Trusov, Michael
2
Aaker, David A.
1
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
Berger, Jonah
1
Berkmann, Manuel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Bliese, Paul D.
1
Bruzzone, Donald E.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chen, Jianqing
1
Chintagunta, Pradeep K.
1
Cho, Sanghoon
1
Colicev, Anatoli
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
Dong, Beibei
1
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing Science
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of creating value
1
Journal of marketing research
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
5
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1
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
2
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Commentary: inefficiencies in digital advertising markets : evidence from the field
Porter, Jonathan
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 30-34
Persistent link: https://www.econbiz.de/10012391405
Saved in:
4
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
5
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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