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~isPartOf:"Journal of marketing"
~person:"Kumar, V."
~person:"Piller, Frank T."
~person:"Wilde, Klaus D."
~subject:"Marketingmanagement"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
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