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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Brand"
~subject:"Online-Handel"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Online-Handel
Relationship marketing
Social Web
62
Social web
62
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Online retailing
11
Brand image
7
Markenimage
7
Social network
7
Soziales Netzwerk
7
user-generated content
7
E-commerce
6
Electronic Commerce
6
word of mouth
6
Markenartikel
5
Marketing management
5
Marketingmanagement
5
influencer marketing
5
Advertising
4
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Website
4
Werbung
4
Advertising effects
3
Digital platform
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26
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26
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1
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English
26
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All
Kannan, P. K.
3
Bleier, Alexander
2
Janakiraman, Ramkumar
2
Palmatier, Robert W.
2
Stephen, Andrew T.
2
Arnould, Eric J.
1
Ballings, Michel
1
Bezawada, Ram
1
Brooks, Gillian
1
Carmi, Eyal
1
Carson, Stephen J.
1
Chabuk, Timur
1
Cho, Sanghoon
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Gu, Xian
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Herhausen, Dennis
1
Hewett, Kelly
1
Ho-Dac, Nga N.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Jamal, Zainab
1
Joshi, Yogesh V.
1
Kozlenkova, Irina V.
1
Kumar, Ashish
1
Kumar, V.
1
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1
Leeflang, Peter
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Journal of marketing
Journal of business research : JBR
142
Journal of retailing and consumer services
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of internet marketing and advertising : IJIMA
48
The journal of product & brand management
47
Technological forecasting & social change : an international journal
45
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The journal of brand management : an international journal
40
International journal of electronic marketing and retailing : IJEMR
37
Journal of management information systems : JMIS
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information systems research : ISR
35
Journal of internet commerce
34
International journal of hospitality management
31
Journal of strategic marketing
30
Electronic commerce research
29
International journal of business information systems : IJBIS
26
Journal of electronic commerce research : JECR
26
Journal of marketing communications
26
International journal of electronic commerce : IJEC
25
Business horizons
23
International journal of e-business research : an official publication of the Information Resources Management Association
23
Marketing intelligence & planning
23
Journal of promotion management : innovations in planning and applied research
22
Tourism management : research, policies, practice
21
Asia Pacific journal of marketing and logistics
19
International journal of contemporary hospitality management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
19
Journal of hospitality marketing & management
18
Journal of service management
18
The journal of services marketing
18
Journal of the Academy of Marketing Science
17
Cogent business & management
16
Journal of customer behaviour
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Journal of fashion marketing and management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
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ECONIS (ZBW)
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26
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
5
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
6
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
7
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
9
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
10
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
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