Traveling with companions : the social customer journey
Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay
| Year of publication: |
2021
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|---|---|
| Authors: | Hamilton, Ryan ; Ferraro, Rosellina ; Haws, Kelly L. ; Mukhopadhyay, Anirban |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 1, p. 68-92
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| Subject: | customer experience | customer journey | joint consumption | social distance | social influence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920908227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391424