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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Competitive advantage"
~subject:"Marketingtheorie"
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Competitive advantage
Marketingtheorie
Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Advertising effects
5
Firm performance
5
Marketing theory
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Social Web
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Social web
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Supplier relationship management
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Theorie
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Theory
4
Viral marketing
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Virales Marketing
4
marketing mix
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Kumar, V.
2
Ben Sliman, Malek
1
Biehal, Gabriel
1
Carpenter, Gregory S.
1
Cook jr, Victor J.
1
Heitmann, Mark
1
Humphreys, Ashlee
1
Jedidi, Kamel
1
Jones, Eli
1
Lehmann, Donald R.
1
Leone, Robert P.
1
Li, Yanyan
1
Neslin, Scott A.
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Stahl, Florian
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Venkatesan, Rajkumar
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Journal of marketing
Journal of business research : JBR
34
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of strategic marketing
22
Journal of marketing management : MM
16
AMS review : official publication of the Academy of Marketing Science
14
SpringerLink / Bücher
14
Journal of the Academy of Marketing Science
13
Lehrbuch
13
Legends in marketing
10
International marketing review
9
The journal of business & industrial marketing
8
Marketing theory and applications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing communications
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
European journal of marketing : EJM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
The marketing review
5
Journal of business-to-business marketing
4
Tourism management : research, policies, practice
4
World review of entrepreneurship, management and sustainable development
4
Amfiteatru economic : an economic and business research periodical
3
Australasian marketing journal
3
Business horizons
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
International business review : the official journal of the European International Business Academy
3
International journal of business competition and growth : IJBCG
3
International journal of business excellence
3
International journal of trade and global markets
3
Journal of international marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
Saved in:
3
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
6
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
7
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
8
Understanding marketing strategy and differential advantage
Cook jr, Victor J.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 137-142
Persistent link: https://www.econbiz.de/10002020569
Saved in:
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