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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Führungskräfte"
~subject:"Marketingtheorie"
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Führungskräfte
Marketingtheorie
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Advertising
5
Advertising effects
5
Firm performance
5
Internet marketing
5
Marketing theory
5
Online-Marketing
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Decision
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Supplier relationship management
4
Theorie
4
Theory
4
marketing mix
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
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8
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English
8
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Ben Sliman, Malek
1
Biehal, Gabriel
1
Currim, Imran S.
1
Ebbes, Peter
1
Germann, Frank
1
Grewal, Rajdeep
1
Heitmann, Mark
1
Jedidi, Kamel
1
Kumar, V.
1
Lehmann, Donald R.
1
Li, Yanyan
1
Mintz, Ofer
1
Neslin, Scott A.
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Stahl, Florian
1
Tse, David K.
1
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Journal of marketing
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Journal of strategic marketing
11
Journal of the Academy of Marketing Science
11
Legends in marketing
10
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory and applications
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of historical research in marketing
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
Australasian marketing journal
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
European management journal
3
International marketing review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Always learning
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
The chief marketing officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
4
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
6
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
7
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
8
Does culture matter? : a cross-cultural study of executives' choice, decisiveness, and risk adjustment in internat. marketing
Tse, David K.
(
contributor
)
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10001056293
Saved in:
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