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~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Theorie"
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Marketingtheorie
Theorie
Marketing management
98
Marketingmanagement
98
Consumer behaviour
25
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25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
marketing strategy
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Advertising effects
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Firm performance
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Marketing theory
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Unternehmenserfolg
5
Werbewirkung
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Lieferantenmanagement
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Ben Sliman, Malek
1
Biehal, Gabriel
1
Choi, Woo Jin
1
Cook jr, Victor J.
1
Heitmann, Mark
1
Jain, Subhash C.
1
Jedidi, Kamel
1
Kumar, V.
1
Lehmann, Donald R.
1
Li, Yanyan
1
Neslin, Scott A.
1
Schmitt, Bernd
1
Sheinin, Daniel A.
1
Sheth, Jagdish N.
1
Stahl, Florian
1
Winterich, Karen Page
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Journal of marketing
Europäische Hochschulschriften / 5
74
Gabler Edition Wissenschaft
55
SpringerLink / Bücher
43
Lehrbuch
36
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Neue betriebswirtschaftliche Forschung : Nbf
22
Schriften zu Marketing und Management
20
Journal of business economics : JBE
19
Journal of business research : JBR
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Springer eBook Collection / Business and Economics
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
15
Berichte aus der Betriebswirtschaft
14
DUV / Wirtschaftswissenschaft
13
DUV : Wirtschaftswissenschaft
13
Jahrbuch der Absatz- und Verbrauchsforschung
13
Journal of marketing management : MM
13
AMS review : official publication of the Academy of Marketing Science
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Die Betriebswirtschaft : DBW
11
Gabler-Edition Wissenschaft
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Legends in marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Marketing : ZFP ; journal of research and management
9
Schriften zum Marketing
9
Series / American Marketing Association
9
European journal of marketing : EJM
8
European journal of operational research : EJOR
8
Faculty & research / Insead : working paper series
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
McGraw-Hill/Irwin series in marketing
8
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
8
Theorie und Forschung
8
Theorie und Forschung / Wirtschaftswissenschaften
8
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ECONIS (ZBW)
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1
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
6
The influence of corporate messages on the product portfolio
Biehal, Gabriel
;
Sheinin, Daniel A.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003557043
Saved in:
7
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
8
Understanding marketing strategy and differential advantage
Cook jr, Victor J.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 137-142
Persistent link: https://www.econbiz.de/10002020569
Saved in:
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