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~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Germany"
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Search: ("Corporate Governance" OR "Regulierung" OR "Führungskräfte" OR "Vergütungssystem" OR "Management") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Consumer behaviour
Germany
Konsumentenverhalten
137
Relationship marketing
124
Marketing management
98
Marketingmanagement
98
Brand management
81
Markenführung
81
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Unternehmenserfolg
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Kumar, V.
11
Palmatier, Robert W.
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Haws, Kelly L.
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Kushwaha, Tarun
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Kwak, Hyokjin
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Lam, Son K.
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Lamberton, Cait
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Lilien, Gary L.
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Neslin, Scott A.
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Petersen, J. Andrew
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Puzakova, Marina
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Reinartz, Werner J.
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Ruyter, Ko de
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Verhoef, Peter C.
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Walker Reczek, Rebecca
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White, Katherine
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Zhang, Jonathan Z.
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Bagozzi, Richard P.
2
Batra, Rajeev
2
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2
Bornemann, Torsten
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Brady, Michael K.
2
Brooks, Gillian
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Journal of marketing
SpringerLink / Bücher
1,891
Journal of business research : JBR
1,179
Journal of retailing and consumer services
912
International journal of hospitality management
844
Europäische Hochschulschriften / 5
701
Gabler Edition Wissenschaft
585
Industrial marketing management : the international journal for industrial and high-tech firms
490
The journal of product & brand management
408
The journal of brand management : an international journal
376
Management science : journal of the Institute for Operations Research and the Management Sciences
372
Journal of marketing management : MM
361
Tourism management : research, policies, practice
358
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
358
Springer eBook Collection
350
Cogent business & management
332
Research
317
International journal of retail & distribution management
315
International journal of contemporary hospitality management
314
Springer eBook Collection / Business and Economics
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
Journal of fashion marketing and management
290
Journal of hospitality marketing & management
289
The journal of services marketing
270
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
254
Der Betrieb
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Die Bank
240
Journal of the Academy of Marketing Science
231
Marketing : ZFP ; journal of research and management
231
Journal of strategic marketing
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
223
Discussion paper
222
The service industries journal
220
Journal of business ethics : JOBE
216
The journal of business & industrial marketing
216
European journal of marketing : EJM
204
Journal of business economics : JBE
204
ZEW discussion papers
202
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
211
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1
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
2
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
3
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
4
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
5
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
6
The perils of category
management
: the effect of product assortment on multicategory purchase incidence
Hong, Sungtak
;
Misra, Kanishka
;
Vilcassim, Naufel
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
Saved in:
7
Low prices are just the beginning : price image in retail
management
Hamilton, Ryan
;
Chernev, Alexander
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010203384
Saved in:
8
The impact of customer relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
9
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
10
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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