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~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Beziehungsmarketing
Social web
Consumer behaviour
135
Konsumentenverhalten
135
Relationship marketing
124
Marketing management
98
Marketingmanagement
98
Brand management
81
Markenführung
81
USA
52
United States
52
Brand image
46
Markenimage
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Lieferantenmanagement
45
Supplier relationship management
45
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33
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Kundenzufriedenheit
32
Brand
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Markenartikel
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Innovation
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Marketing
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Salespeople
27
Selling
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Verkauf
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Verkaufspersonal
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B-to-B-Marketing
25
Business-to-business marketing
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Internet marketing
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Online-Marketing
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Innovation management
23
Innovationsmanagement
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Customer value
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Dienstleistungsqualität
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Kundenwert
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Service quality
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Firm performance
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English
143
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Palmatier, Robert W.
10
Kumar, V.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Ahearne, Michael
3
Dahl, Darren W.
3
Fornell, Claes
3
Grewal, Dhruv
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lam, Son K.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Brooks, Gillian
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Habel, Johannes
2
Hamilton, Ryan
2
Harmeling, Colleen M.
2
Haumann, Till
2
Herhausen, Dennis
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kannan, P. K.
2
Kanuri, Vamsi K.
2
Kumar, Alok
2
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Journal of marketing
Journal of business research : JBR
777
Journal of retailing and consumer services
613
Industrial marketing management : the international journal for industrial and high-tech firms
443
SpringerLink / Bücher
316
International journal of hospitality management
300
The journal of services marketing
227
The journal of business & industrial marketing
207
The service industries journal
190
Journal of strategic marketing
179
Journal of the Academy of Marketing Science
175
International journal of electronic customer relationship management : IJECRM
143
Tourism management : research, policies, practice
143
The journal of brand management : an international journal
142
The journal of product & brand management
138
Journal of travel and tourism marketing
136
International journal of contemporary hospitality management
133
Journal of hospitality marketing & management
126
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
Cogent business & management
115
Psychology & marketing
113
Marketing intelligence & planning
110
Journal of service management
109
Journal of marketing management : MM
107
Technological forecasting & social change : an international journal
106
European journal of marketing : EJM
105
Gabler Edition Wissenschaft
104
International journal of internet marketing and advertising : IJIMA
104
Journal of retailing
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Business horizons
99
Services marketing quarterly
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Service business
86
The international journal of bank marketing : IJBM
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
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ECONIS (ZBW)
143
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1
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10
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143
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
5
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
6
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
7
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
9
Scheduling content on social media : theory, evidence, and application
Kanuri, Vamsi K.
;
Chen, Yixing
;
Sridhar, Shrihari
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011955028
Saved in:
10
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
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