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~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Markenführung
Marketingmanagement
Relationship marketing
Social Web
62
Social web
62
Internet marketing
32
Online-Marketing
32
Consumer behaviour
31
Konsumentenverhalten
31
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22
Virales Marketing
22
social media
18
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15
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11
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word of mouth
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influencer marketing
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28
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28
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Palmatier, Robert W.
3
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Kannan, P. K.
2
Swaminathan, Vanitha
2
Arnould, Eric J.
1
Ballings, Michel
1
Batra, Rajeev
1
Bayerl, Andreas
1
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1
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1
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1
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1
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1
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1
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1
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1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
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1
Golmohammadi, Alireza
1
Grewal, Lauren
1
Gu, Flora Fang
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
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1
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1
Huang, Ming-Hui
1
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1
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1
Janakiraman, Ramkumar
1
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Journal of marketing
Journal of business research : JBR
165
Journal of retailing and consumer services
97
International journal of internet marketing and advertising : IJIMA
73
The journal of brand management : an international journal
65
The journal of product & brand management
58
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of marketing communications
38
Business horizons
36
Journal of promotion management : innovations in planning and applied research
35
Journal of strategic marketing
34
Journal of internet commerce
30
Journal of marketing management : MM
30
Technological forecasting & social change : an international journal
30
Marketing intelligence & planning
28
Tourism management : research, policies, practice
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
International journal of electronic marketing and retailing : IJEMR
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Psychology & marketing
23
International journal of advertising : the review of marketing communications
22
Journal of the Academy of Marketing Science
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of advertising research
21
Asia Pacific journal of marketing and logistics
19
Journal of service management
19
Cogent business & management
18
Journal of fashion marketing and management
18
The journal of business & industrial marketing
18
International journal of technology marketing : IJTMkt
17
The journal of services marketing
17
Journal of global marketing
16
International journal of business information systems : IJBIS
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of hospitality management
15
Journal of electronic commerce research : JECR
15
Journal of media business studies
15
European Sport management quarterly : ESMQ
14
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ECONIS (ZBW)
28
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1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
6
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
7
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
10
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
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