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~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"Soziales Netzwerk"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Relationship marketing
Soziales Netzwerk
Social Web
57
Social web
57
Consumer behaviour
28
Internet marketing
28
Konsumentenverhalten
28
Online-Marketing
28
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
14
Brand management
14
Markenführung
14
social media
14
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9
Online-Handel
9
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7
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user-generated content
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word of mouth
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23
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23
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23
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Bleier, Alexander
2
Brooks, Gillian
2
Janakiraman, Ramkumar
2
Kannan, P. K.
2
Palmatier, Robert W.
2
Rishika, Rishika
2
Stephen, Andrew T.
2
Swaminathan, Vanitha
2
Ahearne, Michael
1
Arnould, Eric J.
1
Ballings, Michel
1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
Chabuk, Timur
1
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1
Cummings, Krista Hill
1
Edeling, Alexander
1
Fang, Eric
1
Ferraro, Rosellina
1
Gauri, Dinesh Kumar
1
Gensler, Sonja
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Grewal, Lauren
1
Hamilton, Ryan
1
Harmeling, Colleen M.
1
Havakhor, Taha
1
Haws, Kelly L.
1
Hayati, Babak
1
Herhausen, Dennis
1
Hewett, Kelly
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Huang, Minxue
1
Hughes, Christian
1
Jamal, Zainab
1
Joshi, Yogesh V.
1
Kozlenkova, Irina V.
1
Kraus, Florian
1
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1
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Journal of marketing
Journal of business research : JBR
155
Journal of retailing and consumer services
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Technological forecasting & social change : an international journal
69
International journal of internet marketing and advertising : IJIMA
52
The journal of product & brand management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of brand management : an international journal
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
International journal of business information systems : IJBIS
30
Business horizons
29
Journal of management information systems : JMIS
28
Journal of marketing communications
28
Electronic commerce research
26
Information systems research : ISR
26
Journal of internet commerce
26
Journal of strategic marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of electronic marketing and retailing : IJEMR
24
International journal of hospitality management
23
Tourism management : research, policies, practice
23
Marketing intelligence & planning
22
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of promotion management : innovations in planning and applied research
21
Management information systems : mis quarterly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of service management
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce research : JECR
18
Journal of marketing management : MM
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
Journal of the Academy of Marketing Science
17
Journal of hospitality marketing & management
16
Journal of organizational computing and electronic commerce
16
The journal of services marketing
16
Asia Pacific journal of marketing and logistics
15
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ECONIS (ZBW)
23
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1
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10
of
23
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date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
7
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
8
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
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