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~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Brand image
Innovation
Innovationsmanagement
Markenartikel
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
97
Marketingmanagement
97
Marketing
60
USA
27
United States
27
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
11
Relationship marketing
11
Brand management
10
Markenimage
10
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Internet marketing
6
Managers
6
Online-Marketing
6
Werbung
6
Advertising effects
5
Brand
5
Customer satisfaction
5
Decision
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5
Kundenzufriedenheit
5
Performance measurement
5
Performance-Messung
5
Shareholder Value
5
Shareholder value
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Werbewirkung
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28
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29
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29
Author
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Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Park, C. Whan
2
Rego, Lopo L.
2
Schmitt, Bernd
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Ben Sliman, Malek
1
Biehal, Gabriel
1
Billett, Matthew T.
1
Brakus, J. Jos̆ko
1
Capon, Noel
1
Chen, Haipeng
1
Choi, Woo Jin
1
Datta, Hannes
1
Desai, Preyas S.
1
Du, Rex Yuxing
1
Eisingerich, Andreas B
1
Fornell, Claes
1
Fuchs, Christoph
1
Glazer, Rashi
1
Hanssens, Dominique M.
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hennig-Thurau, Thorsten
1
Hyman, Michael R.
1
Iacobucci, Dawn
1
Jain, Subhash C.
1
Janiszewski, Chris A.
1
Jedidi, Kamel
1
Jewell, Robert D.
1
Kalra, Ajay
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Kwak, Hyokjin
1
Kübler, Raoul
1
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Published in...
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Journal of marketing
Journal of business research : JBR
116
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of strategic marketing
55
European journal of marketing : EJM
52
The journal of brand management : an international journal
52
Journal of marketing management : MM
50
The journal of product & brand management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of the Academy of Marketing Science
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of business economics : JBE
34
Journal of macromarketing : examining the interactions among markets, marketing, and society
31
The journal of business & industrial marketing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of retailing and consumer services
28
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
28
Journal of marketing communications
27
AMS review : official publication of the Academy of Marketing Science
26
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing theory
24
Marketing intelligence & planning
23
Die Betriebswirtschaft : DBW
21
Journal of historical research in marketing
21
International journal of technology marketing : IJTMkt
20
The marketing review
20
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of macromarketing
17
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Handelsforschung
16
International journal of innovation management
16
Cogent business & management
15
International marketing review
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
15
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ECONIS (ZBW)
29
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1
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10
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29
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
4
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
5
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
6
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
7
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
8
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
9
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
10
The innovator's license : a latitude to deviate from category norms
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 120-134
Persistent link: https://www.econbiz.de/10009725635
Saved in:
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