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~isPartOf:"Journal of marketing"
~subject:"Electronic Commerce"
~subject:"Filmwirtschaft"
~subject:"Social network"
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Search: subject_exact:"Soziale Internetplattform"
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Electronic Commerce
Filmwirtschaft
Social network
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
Online retailing
10
Online-Handel
10
Brand image
7
Markenimage
7
Soziales Netzwerk
7
user-generated content
7
E-commerce
6
word of mouth
6
Brand
5
Markenartikel
5
influencer marketing
5
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Advertising
3
Advertising effects
3
Digital platform
3
Digitale Plattform
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16
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16
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English
16
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Lu, Shijie
2
Palmatier, Robert W.
2
Wang, Xin
2
Ahearne, Michael
1
Arnould, Eric J.
1
Bergey, Paul K.
1
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Brooks, Gillian
1
Caldieraro, Fabio
1
Cunha, Marcus
1
Ding, MengQi
1
Fang, Eric
1
Harmeling, Colleen M.
1
Hayati, Babak
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
1
Huang, Minxue
1
Hughes, Christian
1
Iacobucci, Dawn
1
Jamal, Zainab
1
Janakiraman, Ramkumar
1
Kim, Eunsoo
1
Kozlenkova, Irina V.
1
Kraus, Florian
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Lam, Son K.
1
Malhotra, Pankhuri
1
Moon, Sangkil
1
Muñiz, Albert M.
1
Ozcan, Kerimcan
1
Park, Eunho
1
Peres, Renana
1
Pähler vor der Holte, Nora
1
Ramaswamy, Venkatram
1
Reinartz, Werner J.
1
Rishika, Rishika
1
Ryoo, Jun Hyun
1
Schau, Hope Jensen
1
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Journal of marketing
Journal of business research : JBR
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
Technological forecasting & social change : an international journal
67
Journal of management information systems : JMIS
51
Information systems research : ISR
40
Journal of retailing and consumer services
39
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of business information systems : IJBIS
34
International journal of internet marketing and advertising : IJIMA
25
SpringerLink / Bücher
24
International journal of hospitality management
23
Management information systems : mis quarterly
23
Electronic commerce research and applications
21
Journal of electronic commerce research : JECR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of internet commerce
19
International journal of electronic commerce : IJEC
18
International journal of networking and virtual organisations : IJNVO
18
Journal of open innovation : technology, market, and complexity
18
Journal of organizational computing and electronic commerce
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Business horizons
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of marketing management : MM
15
Electronic markets : the international journal on networked business
14
CESifo working papers
13
Cogent business & management
13
Discussion papers / CEPR
13
International journal of electronic business
13
Journal of global information management
13
Journal of travel and tourism marketing
13
Tourism management : research, policies, practice
13
International journal of contemporary hospitality management
12
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ECONIS (ZBW)
16
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
3
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
4
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
5
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
6
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
7
Strategic information transmission in peer-to-peer lending markets
Caldieraro, Fabio
;
Zhang, Jonathan Z.
;
Cunha, Marcus
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 42-63
Persistent link: https://www.econbiz.de/10011810253
Saved in:
8
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
9
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
10
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
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