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~isPartOf:"Journal of marketing"
~subject:"Entscheidung"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
~type:"article"
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Entscheidung
Mediennutzung
Online-Marketing
Mobile Anwendung
6
Mobile application
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Mobile Business
4
Mobile business
4
Consumer behaviour
3
Konsumentenverhalten
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1
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1
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Kim, Jun B.
1
Lee, Seoungwoo
1
Mrkva, Kellen
1
Posner, Nathaniel A.
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Journal of marketing
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Pervasive advertising
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Business horizons
2
Handbook of research on effective advertising strategies in the social media age
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and decision making : IJMDM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of management information systems : JMIS
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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American economic journal
1
Arts and the market
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Asia Pacific journal of marketing and logistics
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Asian Academy of Management journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Breaking new ground in theory and practice
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Business intelligence for new-generation managers : current avenues of development
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Conference proceedings trends in business communication 2016
1
Decision support systems : DSS ; the international journal
1
E-business applications for product development and competitive growth : emerging technologies
1
Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
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Expert journal of marketing
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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ECONIS (ZBW)
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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