Managing the versioning decision over an app's lifetime
Seoungwoo Lee, Jie Zhang, and Michel Wedel
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Seoungwoo ; Zhang, Jie ; Wedel, Michel |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 6, p. 44-62
|
| Subject: | app launch | app monetization | app versioning | free app | in-app advertising | in-app purchases | mobile apps | paid app | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Anwendungssoftware | Application software | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211000068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662139