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~isPartOf:"Journal of marketing"
~subject:"Haushaltsausstattung"
~type_genre:"Aufsatz in Zeitschrift"
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It's the thought (and the effort) that counts : how customizing for others differs from customizing for oneself
Moreau, C. Page
;
Bonney, Leff
;
Herd, Kelly B.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009297014
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