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~isPartOf:"Journal of marketing"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingmanagement"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingmanagement
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
97
Marketing
60
USA
27
United States
27
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Brand management
10
Markenimage
10
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Internet marketing
6
Managers
6
Online-Marketing
6
Werbung
6
Advertising effects
5
Brand
5
Customer satisfaction
5
Decision
5
Entscheidung
5
Kundenzufriedenheit
5
Markenartikel
5
Performance measurement
5
Performance-Messung
5
Shareholder Value
5
Shareholder value
5
Werbewirkung
5
Börsenkurs
4
Lieferantenmanagement
4
Share price
4
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Undetermined
26
Free
2
Type of publication
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Article
102
Book / Working Paper
1
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Article in journal
Fallstudiensammlung
Graue Literatur
Mehrbändiges Werk
Aufsatz in Zeitschrift
103
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
103
Author
All
Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Hanssens, Dominique M.
3
Homburg, Christian
3
Jaworski, Bernard J.
3
Pauwels, Koen
3
Humphreys, Ashlee
2
Kalra, Ajay
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Barone, Michael J.
1
Batra, Rajeev
1
Bayerl, Andreas
1
Beichert, Maximilian
1
Ben Sliman, Malek
1
Bendig, David
1
Berger, Jonah
1
Bezawada, Ram
1
Bharadwaj, Neeraj
1
Biehal, Gabriel
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Brettel, Malte
1
Brown, Lawrence H.
1
Butaney, Gul
1
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Published in...
All
Journal of marketing
Journal of business research : JBR
336
Industrial marketing management : the international journal for industrial and high-tech firms
256
Journal of strategic marketing
193
European journal of marketing : EJM
139
Journal of marketing management : MM
136
Journal of the Academy of Marketing Science
120
The journal of business & industrial marketing
110
Journal of marketing communications
104
Marketing intelligence & planning
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of retailing and consumer services
80
Management science : journal of the Institute for Operations Research and the Management Sciences
63
The journal of brand management : an international journal
61
Journal of business economics : JBE
52
Marketing : ZFP ; journal of research and management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
The marketing review
51
Jahrbuch der Absatz- und Verbrauchsforschung
49
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
49
Asia Pacific journal of marketing and logistics
48
AMS review : official publication of the Academy of Marketing Science
46
Journal of advertising research
46
Business horizons
45
International journal of technology marketing : IJTMkt
45
International marketing review
45
The journal of product & brand management
45
Journal of global marketing
43
Journal of marketing research : JMR
42
Marketing theory
42
Psychology & marketing
39
Harvard-Business-Manager : das Wissen der Besten
38
Journal of macromarketing : examining the interactions among markets, marketing, and society
38
Marketing letters : a journal of research in marketing
38
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business ethics : JOBE
36
Cogent business & management
35
Harvard business review : HBR
34
Die Betriebswirtschaft : DBW
33
Journal of Islamic marketing : JIMA
33
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Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
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date (oldest first)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
7
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
8
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
9
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
10
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
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