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~isPartOf:"Journal of marketing"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
97
Marketingmanagement
97
Marketing
60
USA
27
United States
27
Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Marketing theory
8
Marketingtheorie
8
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Internet marketing
6
Managers
6
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137
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Article in journal
Fallstudiensammlung
Graue Literatur
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139
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3
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139
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Kumar, V.
11
Hanssens, Dominique M.
4
Jaworski, Bernard J.
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Morgan, Neil A.
3
Pauwels, Koen
3
Rego, Lopo L.
3
Verhoef, Peter C.
3
Bezawada, Ram
2
Hennig-Thurau, Thorsten
2
Humphreys, Ashlee
2
Jayachandran, Satish
2
Kalra, Ajay
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lemon, Katherine N.
2
Lilien, Gary L.
2
MacInnis, Deborah J.
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Palmatier, Robert W.
2
Park, C. Whan
2
Ruekert, Robert W.
2
Schmitt, Bernd
2
Shah, Denish
2
Shankar, Venkatesh
2
Swaminathan, Vanitha
2
Venkatesan, Rajkumar
2
Walker, Orville C.
2
Abela, Andrew V.
1
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
1
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Journal of marketing
Journal of business research : JBR
388
Industrial marketing management : the international journal for industrial and high-tech firms
291
Journal of strategic marketing
202
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Journal of the Academy of Marketing Science
147
The journal of business & industrial marketing
117
Journal of marketing communications
105
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
The journal of brand management : an international journal
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Journal of business-to-business marketing
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
54
Business horizons
54
Journal of business economics : JBE
54
Journal of business ethics : JOBE
54
AMS review : official publication of the Academy of Marketing Science
53
International journal of technology marketing : IJTMkt
50
Journal of historical research in marketing
50
Harvard-Business-Manager : das Wissen der Besten
49
Journal of global marketing
49
International marketing review
48
Journal of macromarketing
48
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
47
The journal of product & brand management
47
Marketing letters : a journal of research in marketing
45
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ECONIS (ZBW)
139
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1
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10
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139
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date (oldest first)
1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
7
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
8
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
9
Commentary: mind your text in marketing practice
Chapman, Chris
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 26-31
Persistent link: https://www.econbiz.de/10012176298
Saved in:
10
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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