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~isPartOf:"Journal of marketing"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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