Uniting the tribes : using text for marketing insight
Year of publication: |
2020
|
---|---|
Authors: | Berger, Jonah ; Humphreys, Ashlee ; Ludwig, Stephan ; Moe, Wendy W. ; Netzer, Oded ; Schweidel, David A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 1, p. 1-25
|
Subject: | computational linguistics | machine learning | marketing insight | interdisciplinary | natural language processing | text analysis | text mining | Text | Künstliche Intelligenz | Artificial intelligence | Sprache | Language | Data Mining | Data mining | Linguistik | Linguistics |
-
French medical named entity recognition : a hybrid approach
Allaouzi, Imane, (2019)
-
Speer, Andrew B., (2021)
-
More than a feeling : accuracy and application of sentiment analysis
Hartmann, Jochen, (2023)
- More ...
-
Commentary: mind your text in marketing practice
Chapman, Chris, (2020)
-
What holds attention? : linguistic drivers of engagement
Berger, Jonah, (2023)
-
Writing for impact in service research
Gonsalves, Chahna, (2021)
- More ...