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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Rabatt
6
Rebate
6
Beziehungsmarketing
3
Preismanagement
3
Pricing strategy
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Low-cost strategy
2
Loyalty program
2
Niedrigpreisstrategie
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USA
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United States
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Börsenkurs
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Customer satisfaction
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Dienstleistungssektor
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Gambling
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Geschenk
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Gifts
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Glücksspiel
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
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cocreation
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communal relationships
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coupon redemption
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customer participation
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customer retention
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digital coupons
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Alavi, Sascha
1
Aspara, Jaakko
1
Bawa, Kapil
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Bornemann, Torsten
1
Brady, Michael K.
1
Brusco, Michael J.
1
Cai, Fengyan
1
Dong, Beibei
1
Falk, Tomas
1
Fang, Eric
1
Mattila, Pekka
1
Rio Olivares, M. J. del
1
Shoemaker, Robert W.
1
Voorhees, Clay M.
1
Wieseke, Jan
1
Wilcox, James B.
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Journal of marketing
International journal of production economics
31
European journal of operational research : EJOR
22
DM : das private Wirtschaftsmagazin
20
Working paper / National Bureau of Economic Research, Inc.
19
Zeitschrift für Versicherungswesen : ZfV ; unabhängiges Fachorgan für d. Versicherungspraxis
19
Journal of retailing and consumer services
18
NBER Working Paper
17
NBER working paper series
17
International journal of industrial organization
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Betriebs-Berater : BB
14
International journal of production research
11
Journal of retailing
11
Transportation research / E : an international journal
11
Werben & verkaufen : W & V
11
Production and operations management : an international journal of the Production and Operations Management Society
10
Journal of business research : JBR
9
Verhandlungen des Deutschen Bundestages / Drucksachen
9
Computers & operations research : and their applications to problems of world concern ; an international journal
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Test
8
The American economic review
8
The Rand journal of economics
8
Die neue Europäische Union: im vitalen Interesse Deutschlands? : Studie zu Kosten und Nutzen der Europäischen Union für die Bundesrepublik Deutschland
7
Discussion paper / Centre for Economic Policy Research
7
Economics letters
7
Journal of revenue and pricing management
7
Omega : the international journal of management science
7
The journal of product & brand management
7
Faculty & research / Insead : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of competition law & economics
6
Preprints of the Max Planck Institute for Research on Collective Goods
6
Psychology & marketing
6
Review of industrial organization : RIO
6
SpringerLink / Bücher
6
International journal of the economics of business
5
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
4
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ECONIS (ZBW)
6
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
4
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
5
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
Saved in:
6
Price quantity discounts : some implications for buyers and sellers
Wilcox, James B.
(
contributor
)
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 60-70
Persistent link: https://www.econbiz.de/10001052874
Saved in:
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