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Urban, Glen L.
5
Hauser, John R.
2
Weinberg, Bruce D.
2
Bart, Yakov
1
Hulland, John S.
1
Shankar, Venkatesh
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Journal of marketing
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
MIT sloan management review
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing research : JMR
6
Management Science
6
Marketing Science
5
Applications of management sciences in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Research
2
Operations research
2
Prentice-Hall international series in management
2
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
2
Corporate strategy and product innovation
1
Does marketing need reform? : fresh perspectives on the future
1
Industrial management review : IMR
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in marketing
1
MIT Sloan School of Management - News and Publications
1
Management Science ; 34 (1988) 5, S. 569-82
1
Marketingentscheidungen
1
NBER Working Paper
1
New-product forecasting : models and applications
1
Operations research, Management science : OR MS ; the international literature digest
1
Profiles in operations research : pioneers and innovators
1
Review of industrial organization : RIO
1
The American economic review
1
The Economics of New Goods
1
The Jossey-Bass business & management series
1
The MIT Press Ser.
1
The digital business ecosystem
1
The economics of new goods : [contains revised versions of the papers and discussion presented at the Conference on Research in Income and Wealth entitled New Products : history, theory, methodology, and applications, held in Williamsburg, Virginia, on 29-30 April 1994]
1
Working paper / National Bureau of Economic Research, Inc.
1
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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Bart, Yakov
;
Shankar, Venkatesh
;
Sultan, Fareena
; …
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 133-152
Persistent link: https://www.econbiz.de/10005920859
Saved in:
2
"Listening In" to Find and Explore New Combinations of Customer Needs
Urban, Glen L.
;
Hauser, John R.
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 72-87
Persistent link: https://www.econbiz.de/10005927927
Saved in:
3
Book Reviews - Featuring a Special Essay
Urban, Glen L.
- In:
Journal of marketing
66
(
2002
)
4
,
pp. 118-127
Persistent link: https://www.econbiz.de/10005939672
Saved in:
4
Premarket Forecasting of Really-New Products
Urban, Glen L.
;
Weinberg, Bruce D.
;
Hauser, John R.
- In:
Journal of marketing
60
(
1996
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10005989530
Saved in:
5
Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena
Urban, Glen L.
;
Hulland, John S.
;
Weinberg, Bruce D.
- In:
Journal of marketing
57
(
1993
)
2
,
pp. 47-63
Persistent link: https://www.econbiz.de/10006008210
Saved in:
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