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Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Abteilung
1
Arbeitszufriedenheit
1
Brand image
1
Cooperation
1
Customer satisfaction
1
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Deutschland
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Einzelhandel
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Employee retention
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Germany
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Handelsmarke
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Markenimage
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Mitarbeiterbindung
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Personality psychology
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moderating effects
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private label strategy
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private labels
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retail strategy
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store loyalty
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Hoyer, Wayne D.
10
Homburg, Christian
5
Ernst, Holger
2
Hoyer, Wayne D
2
Koschate, Nicole
2
Krohmer, Harley
2
Malär, Lucia
2
Nyffenegger, Bettina
2
Rübsaamen, Carsten
2
Wieseke, Jan
2
Alden, Dana L.
1
Cramer, Johannes
1
Fassnacht, Martin
1
Koschate-Fischer, Nicole
1
Lee, Chol
1
Naylor, Rebecca Walker
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Raghunathan, Rajagopal
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Journal of marketing
Journal of the Academy of Marketing Science
12
Journal of Consumer Research
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
5
Journal of retailing
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of service research : JSR
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Business strategy review
1
Continuing to broaden the marketing concept : making the world a better place
1
European journal of marketing
1
Faculty & research / Insead : working paper series
1
Journal of Business Research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Legends in consumer behavior
1
Marketing : ZFP ; journal of research and management
1
Psychology & Marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Strong brands, strong relationships
1
The journal of asset management
1
The role of affect in consumer behavior : emerging theories and applications
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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1
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
2
Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
Saved in:
3
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-53
Persistent link: https://www.econbiz.de/10009175038
Saved in:
4
Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
Saved in:
5
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Ernst, Holger
;
Hoyer, Wayne D
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-93
Persistent link: https://www.econbiz.de/10008453653
Saved in:
6
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
7
Social Identity and the Service — Profit Chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10008226640
Saved in:
8
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
- In:
Journal of marketing
70
(
2006
)
3
,
pp. 21-31
Persistent link: https://www.econbiz.de/10007264306
Saved in:
9
The Unhealthy
Raghunathan, Rajagopal
;
Naylor, Rebecca Walker
;
Hoyer, …
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 170-184
Persistent link: https://www.econbiz.de/10007278444
Saved in:
10
Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
- In:
Journal of marketing
69
(
2005
)
2
,
pp. 84-96
Persistent link: https://www.econbiz.de/10005922641
Saved in:
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