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clips
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emotions
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facial-expression tracking
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trailers
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video content marketing
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Journal of marketing
International journal of electronic commerce : IJEC
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International journal of market research : JMRS ; the journal of the Market Research Society
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Video content marketing : the making of clips
Liu, Xuan
;
Shi, Savannah Wei
;
Teixeira, Thales
;
Wedel, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011880543
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