Video content marketing : the making of clips
Xuan Liu, Savannah Wei Shi, Thales Teixeira, & Michel Wedel
| Year of publication: |
July 2018
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|---|---|
| Authors: | Liu, Xuan ; Shi, Savannah Wei ; Teixeira, Thales ; Wedel, Michel |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 4, p. 86-101
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| Subject: | video content marketing | trailers | clips | emotions | facial-expression tracking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880543